ISDI is a part of Atlas SkillTech University. Atlas SkillTech University is a State Private University located in the heart of Mumbai, at Bandra Kurla Complex, in the state of Maharashtra. Atlas is recognised by UGC.
ISDI offers four year intensive Undergraduate Programmes (foundation year plus three year specialisation). for students across the disciplines of Product Design, Interior Design, Communication Design, Fashion Design, Fashion Communication & Styling, Fashion Luxury and Lifestyle Design, Strategic Design Management . Opportunities to engage in design education for graduates and young professionals started in September 2013. ISDI is collaborated with, the global leader in design education Parsons’. This collaboration enables ISDI to benefit from Parsons’ rigorous curriculum, prominent visiting faculty, well established student exchanges and global relationships.
The ISDI Challenge exam pattern is different for admission in different courses at the design college.
ISDI Challenge 2022 Exam Pattern for UG Courses :
For PG course admissions ISDI Challenge 2022 is divided into two parts :
ISDI Challenge 2022 exam pattern includes a creative aptitude test, an interview round, and a portfolio review round. Aspirants need to submit their portfolio online along with their application number at - isdichallenge@isdi.in
As part of the ISDI Challenge online portfolio, the candidate must:
Include a minimum of 3 and maximum 7 pieces into a single PDF file and,
Select any two concepts from the mentioned list which is a part of daily routine/surroundings
Candidates must explore chosen concepts and create a visual interpretation in 3 different original pieces for each concept. Any form of media may be used to create the original pieces - drawing, photography, sculpture, 3D work, collage, digital images. Each piece of work must be supported by a brief
The University has not specified any syllabus for Indian School of Design and Innovation (ISDI). However, aspirants are advised to go through the below mentioned topics to score well in the exam :
Written Test :
Lateral thinking, conceptual thinking, analytical and critical thinking
The ability to hold Multiple and potentially contradictory possibilities in mind simultaneously
Social, historical, cultural and political awareness
Enhanced perception and observation skills
The ability to generate new ideas: Creativity.
Practical Exam :
Visual communication skills – through drawing, making, or digital manipulation
Visual appreciation skills
Understanding and manipulation of materials and processes particular to the discipline of choice (e.g. pattern-cutting, website construction, industrial manufacturing processes)
General Information
Indian School of Design and Innovation (ISDI)
ISDI was established in the year 2013 .
ISDI affiliated to Atlas SkillTeach University (UGC Approved).
Eligibility for UG Programmes :
Candidates currently in the 12th grade or those about to appear for the same in any discipline.
The upper age limit: 21 years
(Note : For Fashion Styling Program there is no upper age limit.)
Eligibility for PG Programmes :
Candidates pursuing graduation or who have completed undergraduate degree/diploma (12 + 3 years) in any discipline are eligible to apply.
Eligibility for Professional Programs :
Candidates currently in the 12th grade & will be appearing for a 10 + 2 examination, or its educational equivalent in any discipline.
The upper age limit : 21 years
Eligibility for Pre College Academy :
Candidates studying in any grade between 9th to 12th are eligible to apply.
No, ISDI does not provide any reservation in seats for minorities or otherwise.
The college provides students with an superior accommodation facility at Churchgate, Mumbai at a minimal cost of Rs 30,000 per month, inclusive of 4 meals a day, laundry, AC, Wifi and more.
ISDI has international affiliation with Parsons, New York.
Highlights of infrastructure at ISDI are as follows :
650,000 sq ft Urban Campus in midtown Mumbai.
State of the art prototyping labs, fabrication studios, fashion tech labs & Infomedia promenade.
Their urban campus also house 109 Top corporates including Harpers Bazaar, NDTV, Gallery Odyssey, The British Council Library and more.
Over 200 fashion studios, interior boutiques, advertising agencies, luxury retail spaces within 500 meters of the campus.
Their campus also houses India's first Accelerator for Creative Entrepreneurs and startups a.k.a. ISDI Ace.
ISDI has over 150 full-time and adjunct faculty members from the best in the industry and academia from institutions such as :
Parsons School of Design, New York
Rhode Island School of Design (RISD), New York
Fashion Institute of Technology (FIT), New York
Middlesex University, London
Institute for Advanced Architecture of Catalonia (IAAC), Spain
National Institute of Design (NID), Ahmedabad
Center for Environmental Planning and Technology (CEPT), Ahmedabad
National Institute of Fashion Design (NIFT), New Delhi
Following are the highlights of ISDI’s Pedagogy and Teaching Methodology :
ISDI Follows the globally benchmarked pedagogy & teaching methods from Parsons School of Design, New York.
Committed to a new model of cutting edge design and innovation education, integrated with commercialization of design.
Pedagogy is based on intensive specialization built on strong fundamentals of liberal arts, critical thinking, skill training and master classes.
Creativity, innovation and sustainability form the core of ISDIology.
Faculty and students use design thinking as a way of life.
Scholarship Details :
They offer the following scholarships to students who show an aptitude & commitment to design & innovation :-
Avanse Financial Services a DHFL Group Company, offers educational loans as per your need and merit so that you can take on your flight of unfettered aspirations.
Following are the highlights:
Following are the highlights of ISDI’s interaction with the relevant industries:
On Completion of First Year : Observership - Initial Experiences to students to gain first hand exposure for professional practices, culture and behaviors
On Completion of Second Year : Apprenticeship - Intermediate level of training in their area of interest
On Completion of Third Year : Internship - Highly Instructed & planned internships developed collaboratively between advisor, student & company / studio
Guest Lecturers at ISDI
Manish Malhotra
Suzy Menkes - International Editor of 14 Vogue Magazines
Sabyasachi Mukherjee
Pradeep Nair - Managing Director - India & SAARC at Autodesk
N Chandrasekaran - Chairman, Tata Sons
Bandana Tewari - Editor at Large Vogue India
Hafeez Contractor - Leading Architect
Arzan Khambatta - Architect & Sculptor
Ayaz Basrai - Architect and founder - The Busride
Kirthiga Reddy - Former Head of Facebook India
Paul Gardien - Vice President - Philips Design
Karan Johar - Leading Film Director & Producer
Gale Moutrey, Vice President – Communications, Steelcase
Satish Gokhale, Director - Industrial Design - Design Directions
Rajeev Masand, Indian Film Critic, Entertainment Reporter
Jean Cassegrain CEO - Longchamp
Kurnal Rawat Creative Director, Landor
Rajeev Sethi, Indian Designer, Scenographer and Art Curator
Top placement this year was for Akshit Bhasin, Product Design Student Class of 2017 with Philips India at a package of 11L per annum.
The first batch of students this year graduated with 100% internships & 98% placements in companies like:
Marc Jacobs, New York
Vogue
Elle Décor
Microsoft
Autodesk
Philips India
Godrej
Siemens
Fitch
Manish Malhotra
The Voice, USA
Publicis Media
House of Masaba
Maison Blu
Freedom Tree Design
Pixel Fox Studios
Vikram Bhatt’s Web S eries
Rabia Gupta Design
Grazia Magazine
Architect Lokhandwala
House of Anita Dongre
Testimonials
Piyush Pandey (Executive Chairman and Director of Ogilvy and Mather, India and South Asia)
"ISDI is a school that looks into the future. With such commitment, I am very sure that aspiring youngsters who will come here to study will surpass to become superior than us in the industry."
M P Ranjan (Design Evangelist, Design thinker & Author)
"Visit to ISDI Mumbai was an eye opener quality of spaces, programs and people all impressive and most of all intentions to create real meaning. Exciting times are ahead for design education in India."
Kiran Bir Sethi (Founder Director, The Riverside School, Ahmedabad)
"Few of my students are at ISDI & they are having great learning experience. For me, knowing that my students are in such a safe & creative space is exciting. The campus shows creativity, it shows the ability to open up the mind. I like the transparency and feel that is very important for collaborative & real-life design. Its edgy, it truly looks like a design school."
Bandana Tewari (Fashion Features Director, Vogue India)
"The school is fantastic. I feel how lucky are students who every morning come to a campus that looks so beautiful & open. You can literally see what class is happening in the next studio & the transparency which I feel is so conducive to learning. And to be in the heart of the city, city of Mumbai, its such a privilege!"
Sandeep Ozarde (Director, Leaf Design Pvt. Ltd.)
“Thank you so much for creating such a world-class design school, making us really proud indeed.
ISDI has a clear leadership position in Mumbai, we should use this opportunity and time best possible way."
Pankaj Jhunja (General Manager – Design, Tata Motors)
“I was also very impressed at the environment that has been created at the school and the quality of work displayed."
Jenai Kavarana (Lead Designer, Brand & Strategy, TATA ELXSI)
“Innovative, future-proof thinking behind the ISDI courses are really what sets you apart from the other design colleges in India (and perhaps globally). Thank you for molding the minds of the next generation of designers”.
Suhas Bendre (Director - Cognizant Interactive, Cognizant Technology Solutions)
“It’s indeed good to see the academicians taking so much of effort to understand the industry demands, their expectations from their future employees, means a lot.
We wish you to continue this practice to have collecting inputs from industry and help adapt the course syllabus as per the future needs of the industry. This will yield good product from your college which will be ready to be absorbed in the various industries of specialization.
Do let us know how more we can contribute to this or similar initiatives to help build the talent for the future."
Dwiti Shah
(Fashion Business Management, Class of 2015)
“Creating a synergy between business and fashion is like a whole that is greater than the sum of its parts and my journey through both have been one hell of a roller coaster ride. The thirst for knowledge never ends and life at ISDI has proven to provide me with the best of both worlds. From number crunchers like merchandising and retail , the technical world of design and patterns, to unraveling brands, exploring fashion markets and some intensive marketing in fashion to name a few have helped curve my inclination and love for fashion into an opportunity I’d never want to stop grabbing and experiencing. Thus, I believe with the above I am all set to delve into this glamorous industry and add value and devotion to a lively working environment.”
