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Fashion Communication Design

Fashion communication in broader aspect is every mode of communication that acts as bridge between the fashion world and common people. In the ever-growing world of fashion professionals, it happens to be one of the newest and most exciting career avenues. It is a specialised domain of fashion studies that enables students in acquiring communication skills relevant to the fashion and lifestyle industry; Fashion Communication helps brands to communicate their products, identity, and strategy.

Fashion Communication Design at a Glance

Over the last decade the modes of disseminating information about the brands has changed. It became more focused on Electronic forms rather than the traditional media. The fashion industry is now Focusing more & more on developing relationships to retain the long - term customers through CRM .

Fashion Communication designers perform a mix of the following Tasks on a regular basis :

Illustration, packaging, computer graphics, photography, and fashion event planning and production.
They also work on :
- Design Strategies
- Market & Online Presence
- Creative Writing
- Marketing Campaigns
- Fashion Journalism
- Consumer Behaviour Analysis

Aspirants should possess the following skills and qualities in order to be eligible for pursuing a career in Fashion Communication :

Effective communication skills
Creative writing
Marketing knowledge
Multimedia knowledge
Managing skills
Understanding of the consumer psychology & Demands

About Fashion Communication Design Schools

Sr No.	College/Institute	Location	Courses
1.	NIFT	New Delhi Mumbai Raebareli Patna Kolkata Kangra Kannur Jodhpur Hyderabad Bhubaneshwar Gandhinagar Srinagar Bengaluru Chennai	B.Des in Fashion Communication
2.	Symbiosis	Pune	B.Des in Fashion Communication
3.	Pearl Academy	Delhi, Mumbai	PG Fashion Communication Course
4.	ISDI	Mumbai	4 year UG course in Fashion Communication
5.	MIT-ID	Pune	4 year UG Program in Fashion Communication
6.	J D Institute of Fashion Technology	Mumbai New Delhi Bangalore	2 years PG DP in Fashion Communication

The Fashion Communication programme encompasses study relating to the areas of :

Visual Merchandising
Styling
Graphic Design
Display/Exhibit/Space Design
Advertising and Public Relations
Fashion Journalism
Creative Writing
Photography
Interaction Design
New media design, specific to the fashion and lifestyle industry.

Transportation Design at a Glance

Fashion Communication Graduates have opportunities to work in Industries like :

Journalism & Photography
Space Design
Event & Advertising
Graphic Design

They can be appointed in the roles of :

Visual merchandiser
Graphic Designer
Stylist
Set & Art Director
Journalist & Photo-Journalist
Brand Manager
Fashion Photographer
Font Designer
Event Manager
Copywriter & Visualiser
UI/UX Designer

New Trends in this Discipline are as follows :

The brands now need to have a multi channel communication with their customers due to increase in new technological developments and the rising consumer demands.
The labels now have to come up with more individualistically tailored content & Products to communicate their brand identity.

A Fashion Communication graduate can expect an average pay of Rs. 3- 4 lacs p.a.
For experienced professionals the range is Rs. 5 - 7 lacs p.a.

Following are the best companies/studios to work for Fashion Communication in India :

Pantaloon
Shoppers’ Stop
Marks & Spencers
Christian Dior
Lifestyle
Benetton
Liberty
Freelook
Lopez Designs
Times of India
Asian Age
Femina
MTV
Wizcraft
Puma
Raymonds

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